Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth
Our key research objectives in this study are: 1: to examine whether firms’ sales growth is positively and significantly affected by CSR implementation? and 2: to examine whether the relationship between corporate social responsibility and firm’s sales growth is mediated by competitive advantage. A...
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American Scientific Publishers
2017
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my.utm.751652018-03-27T05:57:02Z http://eprints.utm.my/id/eprint/75165/ Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth Saeidi, S. P. Othman, M. S. H. Saeidi, P. Saeidi, S. P. HD28 Management. Industrial Management Our key research objectives in this study are: 1: to examine whether firms’ sales growth is positively and significantly affected by CSR implementation? and 2: to examine whether the relationship between corporate social responsibility and firm’s sales growth is mediated by competitive advantage. A total of 107 (out of 843) SMEs in manufacturing and consumer product industry from Iran were engaged in this study. Structural equation methodology based on AMOS path modeling was applied to test both hypotheses of the study. The first part of the results reveals that firms’ sales growth is positively and significantly affected by CSR implementation. The second part discloses that the positive effect of CSR on sales growth is positively mediated by competitive advantage. Taken together, these findings suggest a role for CSR in indirectly promoting firms’ sales growth through enhancing competitive advantage. American Scientific Publishers 2017 Article PeerReviewed Saeidi, S. P. and Othman, M. S. H. and Saeidi, P. and Saeidi, S. P. (2017) Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth. Advanced Science Letters, 23 (9). pp. 8420-8424. ISSN 1936-6612 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032889459&doi=10.1166%2fasl.2017.9902&partnerID=40&md5=d28576e80a980cedd886935cd9a69df5 DOI:10.1166/asl.2017.9902 |
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HD28 Management. Industrial Management Saeidi, S. P. Othman, M. S. H. Saeidi, P. Saeidi, S. P. Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
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Our key research objectives in this study are: 1: to examine whether firms’ sales growth is positively and significantly affected by CSR implementation? and 2: to examine whether the relationship between corporate social responsibility and firm’s sales growth is mediated by competitive advantage. A total of 107 (out of 843) SMEs in manufacturing and consumer product industry from Iran were engaged in this study. Structural equation methodology based on AMOS path modeling was applied to test both hypotheses of the study. The first part of the results reveals that firms’ sales growth is positively and significantly affected by CSR implementation. The second part discloses that the positive effect of CSR on sales growth is positively mediated by competitive advantage. Taken together, these findings suggest a role for CSR in indirectly promoting firms’ sales growth through enhancing competitive advantage. |
format |
Article |
author |
Saeidi, S. P. Othman, M. S. H. Saeidi, P. Saeidi, S. P. |
author_facet |
Saeidi, S. P. Othman, M. S. H. Saeidi, P. Saeidi, S. P. |
author_sort |
Saeidi, S. P. |
title |
Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
title_short |
Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
title_full |
Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
title_fullStr |
Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
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Mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
title_sort |
mediating role of competitive advantage between corporate social responsibility and firm’s sales growth |
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American Scientific Publishers |
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2017 |
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http://eprints.utm.my/id/eprint/75165/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032889459&doi=10.1166%2fasl.2017.9902&partnerID=40&md5=d28576e80a980cedd886935cd9a69df5 |
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13.2014675 |