Social and technical perspective of individual's intention to purchase mobile application
Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at in...
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IGI Global
2015
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my.utm.747572017-11-26T07:47:07Z http://eprints.utm.my/id/eprint/74757/ Social and technical perspective of individual's intention to purchase mobile application Ahmad, I. H. Mohamed, N. Hussain, A. R. C. QA75 Electronic computers. Computer science Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application. IGI Global 2015 Book Section PeerReviewed Ahmad, I. H. and Mohamed, N. and Hussain, A. R. C. (2015) Social and technical perspective of individual's intention to purchase mobile application. In: Critical Socio-Technical Issues Surrounding Mobile Computing. IGI Global, pp. 45-72. ISBN 978-146669439-2 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982946496&doi=10.4018%2f978-1-4666-9438-5.ch003&partnerID=40&md5=1eb91c0557c162ba7c80faa724f11d81 |
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QA75 Electronic computers. Computer science Ahmad, I. H. Mohamed, N. Hussain, A. R. C. Social and technical perspective of individual's intention to purchase mobile application |
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Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application. |
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Book Section |
author |
Ahmad, I. H. Mohamed, N. Hussain, A. R. C. |
author_facet |
Ahmad, I. H. Mohamed, N. Hussain, A. R. C. |
author_sort |
Ahmad, I. H. |
title |
Social and technical perspective of individual's intention to purchase mobile application |
title_short |
Social and technical perspective of individual's intention to purchase mobile application |
title_full |
Social and technical perspective of individual's intention to purchase mobile application |
title_fullStr |
Social and technical perspective of individual's intention to purchase mobile application |
title_full_unstemmed |
Social and technical perspective of individual's intention to purchase mobile application |
title_sort |
social and technical perspective of individual's intention to purchase mobile application |
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IGI Global |
publishDate |
2015 |
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http://eprints.utm.my/id/eprint/74757/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982946496&doi=10.4018%2f978-1-4666-9438-5.ch003&partnerID=40&md5=1eb91c0557c162ba7c80faa724f11d81 |
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13.18916 |