Social and technical perspective of individual's intention to purchase mobile application
Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at in...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
IGI Global
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/74757/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982946496&doi=10.4018%2f978-1-4666-9438-5.ch003&partnerID=40&md5=1eb91c0557c162ba7c80faa724f11d81 |
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