Emerging Halal food market: an Institutional Theory of Halal certificate implementation

Purpose: The emergence of the Halal food market as one of the largest consumer food markets has encouraged firms to implement Halal food certification. However, the theoretical gap in Halal studies and the unequal focus of Halal food certification research prove the deficiency of theoretical develop...

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Main Authors: Ab. Talib, M. S., Md. Sawari, S. S., Abdul Hamid, A. B., Ai Chin, T.
Format: Article
Published: Emerald Group Publishing Ltd. 2016
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Online Access:http://eprints.utm.my/id/eprint/71675/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988028244&doi=10.1108%2fMRR-06-2015-0147&partnerID=40&md5=947a1881acfa32d8f1ebefaad3efa23a
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spelling my.utm.716752017-11-20T08:28:22Z http://eprints.utm.my/id/eprint/71675/ Emerging Halal food market: an Institutional Theory of Halal certificate implementation Ab. Talib, M. S. Md. Sawari, S. S. Abdul Hamid, A. B. Ai Chin, T. HD28 Management. Industrial Management Purpose: The emergence of the Halal food market as one of the largest consumer food markets has encouraged firms to implement Halal food certification. However, the theoretical gap in Halal studies and the unequal focus of Halal food certification research prove the deficiency of theoretical development and understanding. Hence, this paper aims to ascertain the theoretical background of Halal food certificate implementation. Design/methodology/approach: The paper reviews and synthesises literature focusing on Halal certification, food certification and the Institutional Theory factors that could potentially explain the impetus of Halal food certificate implementation. Findings: The Institutional Theory offers a suitable explanation that grounds the motivation to implement Halal food certification. The highly institutionalised Halal industry comprising government regulations, Muslim demands for Halal foods and intense industry competition instigate Halal food certificate implementation. Three propositions are presented and a conceptual model is developed. Research limitations/implications: The notions of this paper are based on the institutional perspective, i.e. the external motivation factors. An alternative view on a management theory that explains the internal motivation factors would provide a more comprehensive interpretation of reasons to implement Halal food certification. Nevertheless, the Institutional Theory offers strong understandings behind the motivation to implement Halal food certification. Practical implications: Discussions and propositions from this paper could contribute to theory formation that is unique to Halal or Muslim food certification. This paper could also provide a sense of direction for researchers in mapping out future research undertakings. Originality/value: The paper presents a valuable understanding of the dynamic of the Institutional Theory in the field of Halal food certification. It is the first attempt that considers the institutional isomorphism of government decree, consumer demand and inter-firm competition as motivation factors of Halal food certificate implementation. Emerald Group Publishing Ltd. 2016 Article PeerReviewed Ab. Talib, M. S. and Md. Sawari, S. S. and Abdul Hamid, A. B. and Ai Chin, T. (2016) Emerging Halal food market: an Institutional Theory of Halal certificate implementation. Management Research Review, 39 (9). pp. 987-997. ISSN 2040-8269 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988028244&doi=10.1108%2fMRR-06-2015-0147&partnerID=40&md5=947a1881acfa32d8f1ebefaad3efa23a
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Ab. Talib, M. S.
Md. Sawari, S. S.
Abdul Hamid, A. B.
Ai Chin, T.
Emerging Halal food market: an Institutional Theory of Halal certificate implementation
description Purpose: The emergence of the Halal food market as one of the largest consumer food markets has encouraged firms to implement Halal food certification. However, the theoretical gap in Halal studies and the unequal focus of Halal food certification research prove the deficiency of theoretical development and understanding. Hence, this paper aims to ascertain the theoretical background of Halal food certificate implementation. Design/methodology/approach: The paper reviews and synthesises literature focusing on Halal certification, food certification and the Institutional Theory factors that could potentially explain the impetus of Halal food certificate implementation. Findings: The Institutional Theory offers a suitable explanation that grounds the motivation to implement Halal food certification. The highly institutionalised Halal industry comprising government regulations, Muslim demands for Halal foods and intense industry competition instigate Halal food certificate implementation. Three propositions are presented and a conceptual model is developed. Research limitations/implications: The notions of this paper are based on the institutional perspective, i.e. the external motivation factors. An alternative view on a management theory that explains the internal motivation factors would provide a more comprehensive interpretation of reasons to implement Halal food certification. Nevertheless, the Institutional Theory offers strong understandings behind the motivation to implement Halal food certification. Practical implications: Discussions and propositions from this paper could contribute to theory formation that is unique to Halal or Muslim food certification. This paper could also provide a sense of direction for researchers in mapping out future research undertakings. Originality/value: The paper presents a valuable understanding of the dynamic of the Institutional Theory in the field of Halal food certification. It is the first attempt that considers the institutional isomorphism of government decree, consumer demand and inter-firm competition as motivation factors of Halal food certificate implementation.
format Article
author Ab. Talib, M. S.
Md. Sawari, S. S.
Abdul Hamid, A. B.
Ai Chin, T.
author_facet Ab. Talib, M. S.
Md. Sawari, S. S.
Abdul Hamid, A. B.
Ai Chin, T.
author_sort Ab. Talib, M. S.
title Emerging Halal food market: an Institutional Theory of Halal certificate implementation
title_short Emerging Halal food market: an Institutional Theory of Halal certificate implementation
title_full Emerging Halal food market: an Institutional Theory of Halal certificate implementation
title_fullStr Emerging Halal food market: an Institutional Theory of Halal certificate implementation
title_full_unstemmed Emerging Halal food market: an Institutional Theory of Halal certificate implementation
title_sort emerging halal food market: an institutional theory of halal certificate implementation
publisher Emerald Group Publishing Ltd.
publishDate 2016
url http://eprints.utm.my/id/eprint/71675/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84988028244&doi=10.1108%2fMRR-06-2015-0147&partnerID=40&md5=947a1881acfa32d8f1ebefaad3efa23a
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score 13.144533