The moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior
The purpose of this study is to examine the moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior among the Malaysian nurses. A quantitative research method was used in this study. Hierarchical regression analysis was employed to tes...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
International Information Institute Ltd.
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/71578/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84994059380&partnerID=40&md5=8163cf0e3b52b17cec2c844313f19b8a |
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| Summary: | The purpose of this study is to examine the moderating effects of affective commitment on the relationship between personality traits and customer-oriented behavior among the Malaysian nurses. A quantitative research method was used in this study. Hierarchical regression analysis was employed to test the variables in this study. The findings indicate that a positive significant relationship between personality traits and customer-oriented behavior was established. Affective commitment was found to be a significant moderator between agreeableness and customer-oriented behavior. This paper attempts to provide a framework to the hospital Management to enhance their nurses' performance and offers new avenue to future researchers to apply the concept of customer-oriented behavior in the healthcare context. |
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