The mediation role of key account management effectiveness on key account management practices and market performance
The implementation of KAM (KAM) increase market performance of organisations and achieve effectiveness. Nevertheless, the arguments on what determines KAM effectiveness and market performance are unresolved due to inconclusive literature evidences. Thus, this study aims to propose a conceptual frame...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Medwell Journals
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/71286/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85007387746&doi=10.3923%2fsscience.2016.5260.5264&partnerID=40&md5=fe2eca646e636a72121b34c87c967fed |
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