Recommendation quality, transparency, and website quality for trust-building in recommendation agents
Trust is a main success factor for automated recommendation agents on e-commerce sites. Various aspects can contribute to the development of trust toward such an agent, including perceptions about the usefulness of the recommendations, the transparency of the recommendation process, and the general...
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Article |
Published: |
Elsevier
2016
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/66963/ https://www.journals.elsevier.com |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.66963 |
---|---|
record_format |
eprints |
spelling |
my.utm.669632017-11-20T08:52:07Z http://eprints.utm.my/id/eprint/66963/ Recommendation quality, transparency, and website quality for trust-building in recommendation agents Nilashi, Mehrbakhsh Jannach, Dietmar Ibrahim, Othman Mohammad, Dalvi Esfahani Ahmadi, Hossein QA75 Electronic computers. Computer science Trust is a main success factor for automated recommendation agents on e-commerce sites. Various aspects can contribute to the development of trust toward such an agent, including perceptions about the usefulness of the recommendations, the transparency of the recommendation process, and the general quality of the website. These factors have been analyzed in isolation in the literature though. We propose and evaluate a new trust model that integrates these factors, and allows us to assess their relative importance for trust-building. We conducted empirical studies in the context of two popular e-commerce websites. The findings suggest that transparency is equally important to consumers for building trust as recommendation quality, and that general we site quality contributes to the development of trust. The findings indicate that focusing on recommendation quality may be insufficient and higher levels of adoption of the recommendations can be achieved when several trust-building factors are considered. Elsevier 2016-01-09 Article PeerReviewed Nilashi, Mehrbakhsh and Jannach, Dietmar and Ibrahim, Othman and Mohammad, Dalvi Esfahani and Ahmadi, Hossein (2016) Recommendation quality, transparency, and website quality for trust-building in recommendation agents. Electronic Commerce Research and Applications, 19 . pp. 70-84. ISSN 1567-4223 https://www.journals.elsevier.com |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
QA75 Electronic computers. Computer science |
spellingShingle |
QA75 Electronic computers. Computer science Nilashi, Mehrbakhsh Jannach, Dietmar Ibrahim, Othman Mohammad, Dalvi Esfahani Ahmadi, Hossein Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
description |
Trust is a main success factor for automated recommendation agents on e-commerce sites. Various aspects can contribute to the development of trust toward such an agent, including perceptions about the usefulness of the recommendations, the transparency of the recommendation process, and the general quality of the website. These factors have been analyzed in isolation in the literature though. We propose and evaluate a new trust model that integrates these factors, and allows us to assess their relative importance for trust-building. We conducted empirical studies in the context of two popular e-commerce websites. The findings suggest that transparency is equally important to consumers for building trust as recommendation quality, and that general we site quality contributes to the development of trust. The findings indicate that focusing on recommendation quality may be insufficient and higher levels of adoption of the recommendations can be achieved when several trust-building factors are considered. |
format |
Article |
author |
Nilashi, Mehrbakhsh Jannach, Dietmar Ibrahim, Othman Mohammad, Dalvi Esfahani Ahmadi, Hossein |
author_facet |
Nilashi, Mehrbakhsh Jannach, Dietmar Ibrahim, Othman Mohammad, Dalvi Esfahani Ahmadi, Hossein |
author_sort |
Nilashi, Mehrbakhsh |
title |
Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
title_short |
Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
title_full |
Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
title_fullStr |
Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
title_full_unstemmed |
Recommendation quality, transparency, and website quality for trust-building in recommendation agents |
title_sort |
recommendation quality, transparency, and website quality for trust-building in recommendation agents |
publisher |
Elsevier |
publishDate |
2016 |
url |
http://eprints.utm.my/id/eprint/66963/ https://www.journals.elsevier.com |
_version_ |
1643655869341106176 |
score |
13.18916 |