Male and female designers cognitive pattern based on linkography approach

• Main Authors: Mohamad @ Asmara, Ahmad Alham, Francis Nordin, Norlisa, Mohd. Yusof, Nor Fasiha
• Format: Conference or Workshop Item
• Published: UTM 2016
• Subjects: TJ Mechanical engineering and machinery
• Online Access: http://eprints.utm.my/id/eprint/66695/; http://mech.utm.my/mcme/

The main purpose of this study is to examine the male and female designer’s cognitive pattern during the conceptual stage of design process. We proposed the linkography approach in order to study the cognitive behaviour for both male and female designers by capturing their monologue, gestures and ey...