A proposal for an integrated marketing framework for emerging high technologies

• Main Authors: Shamsuddin, Rozita, Mohd. Mahdzir, Akbariah
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/63295/1/AkbariahMohdMahdzir2015_AProposalforanIntegratedMarketingFrameworkforEmergingHighTechnologies.pdf; http://eprints.utm.my/id/eprint/63295/

The waves of change and rapid development of high tech products force industries and firms to seek new ways to compete and survive. Just as a cyclone of emerging new products seem to influx the market, new strategic business planning are discussed in many research area. Knowledge of this important d...