A proposal for an integrated marketing framework for emerging high technologies
The waves of change and rapid development of high tech products force industries and firms to seek new ways to compete and survive. Just as a cyclone of emerging new products seem to influx the market, new strategic business planning are discussed in many research area. Knowledge of this important d...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/63295/1/AkbariahMohdMahdzir2015_AProposalforanIntegratedMarketingFrameworkforEmergingHighTechnologies.pdf http://eprints.utm.my/id/eprint/63295/ |
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