Moderating effect of trust between perceived value and customer brand engagement in SNSs
The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...
Saved in:
| Main Authors: | , , , |
|---|---|
| 格式: | Conference or Workshop Item |
| 出版: |
2015
|
| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/62292/ http://conference.uthm.edu.my/index.php/mucet2015/mucet2015 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|