Moderating effect of trust between perceived value and customer brand engagement in SNSs

The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...

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Bibliographic Details
Main Authors: Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Hon Tat
Format: Conference or Workshop Item
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/62292/
http://conference.uthm.edu.my/index.php/mucet2015/mucet2015
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