Moderating effect of trust between perceived value and customer brand engagement in SNSs

• 主要な著者: Ho, Peng Han, Thoo, Ai Chin, Abdul Hamid, Abu Bakar, Huam, Hon Tat
• フォーマット: Conference or Workshop Item
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/62292/; http://conference.uthm.edu.my/index.php/mucet2015/mucet2015

The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...