Moderating effect of trust between perceived value and customer brand engagement in SNSs
The Internet has ushered a new age of social media marketing. Presently, many companies have formed a social media presence to promote their businesses online. As the number of active users in Social Networking Sites (SNSs) continues to increase, many companies are making significant investment in S...
محفوظ في:
| المؤلفون الرئيسيون: | , , , |
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| التنسيق: | Conference or Workshop Item |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utm.my/id/eprint/62292/ http://conference.uthm.edu.my/index.php/mucet2015/mucet2015 |
| الوسوم: |
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