Instagram marketing: a content analysis of top Malaysian restaurant brands

• Main Authors: Salleh, Salmalina, Hashim, Noor Hazarina, Murphy, Jamie
• Format: Conference or Workshop Item
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/60610/; http://ertr.tamu.edu/files/2015/02/SP04_MktSession_Salleh.pdf

The use of social media among businesses grows tremendously as operators engage, and build relationships, with customers through social media. Drawing on the Diffusion of Innovations theory, this exploratory study investigates the adoption and implementation of Instagram in restaurant sector. Howeve...