Urea-mollases mineral block: it is time to make a decision

Subject area New product development (NPD), entrepreneurship and strategic management. Study level/applicability Advanced undergraduate, MBA/MSc in Marketing and Management course that cover the topics on NPD. Case overview This case illustrates that commercialization of a new product requires a...

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Bibliographic Details
Main Authors: Abu Dardak, Rozhan, Habib, Farzana Quoquab
Format: Article
Published: Emerald Group Publishing Limited 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/60512/
https://www.emerald.com/insight/content/doi/10.1108/EEMCS-07-2014-0189/full/html
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