The fall of smart organic fertilizer: can it be revived?
Subject area: Entrepreneurship, Strategic Marketing, Innovation, New Product Development (NPD). Study level/applicability: This case is suitable to be used in advanced undergraduate and MBA/MSc. Case overview: This case illustrates the challenges related to designing and launching an innovative prod...
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| Main Authors: | , |
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| Format: | Article |
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Emerald Group Publishing Ltd.
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60465/ http://dx.doi.org/10.1108/EEMCS-07-2014-0188 |
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