Urea-mollases mineral block: it is time to make a decision
Subject area New product development (NPD), entrepreneurship and strategic management. Study level/applicability Advanced undergraduate, MBA/MSc in Marketing and Management course that cover the topics on NPD. Case overview This case illustrates that commercialization of a new product requires a...
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| Main Authors: | , |
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| Format: | Article |
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Emerald Group Publishing Limited
2015
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| Online Access: | http://eprints.utm.my/id/eprint/60512/ https://www.emerald.com/insight/content/doi/10.1108/EEMCS-07-2014-0189/full/html |
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