Destination branding identity from the stakeholders' perspectives
In order to establish a strong destination branding, understanding the process of image in positioning the destination is crucial. Arguably, a brand identity for a tourist destination that makes up a name is often captured from the user point of view. However, little was understood as to how the sta...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/59682/1/HairulNizam2014_DestinationBrandingIdentityfromtheStakeholders.pdf http://eprints.utm.my/id/eprint/59682/ http://dx.doi.org/10.11113/ijbes.v1.n1.58 |
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