A conceptual model of the relationship between market orientation and supply chain performance

• 主要な著者: Karami, Meisam, Malekifar, Shaghayegh, Nasiri, Ali Beigi, Nasiri, Mostafa Beigi, Feili, Homayoun, Khan, Saifur
• フォーマット: 論文
• 出版事項: Wiley 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/55440/; http://dx.doi.org/10.1002/joe.21595

Addressing a lack of research on the relationship between marketing and supply chain management, a new conceptual framework incorporates organizational learning, supply chain innovation, trust, supply chain management strategy, commitment, and collaboration as mediating factors in the relationship b...