Halal logistics: a marketing mix perspective

• Main Authors: Abdul Hamid, Abu Bakar, Ab. Talib, Mohamed Syazwan, Mohamad, Nazliwati
• 格式: Article
• 语言: English
• 出版: 2014
• 主题: HD Industries. Land use. Labor
• 在线阅读: http://eprints.utm.my/id/eprint/53012/1/MohamedSyazwanAb2014_Halallogisticsamarketingmix.pdf; http://eprints.utm.my/id/eprint/53012/; https://www.researchgate.net/publication/270272618_Halal_Logistics_A_Marketing_Mix_Perspective

Halal is no longer understood as solely concerning food consumption or ritual slaughter. It is at the centre of the global Muslim food industry and logistics is one of its driving forces. The growing demand for halal food integrity contributes to the need for halal logistics. However, halal logistic...