Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to e...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Inderscience Enterprises Ltd.
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/52784/ http://dx.doi.org/10.1504/IJEMR.2014.066468 |
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