Examining online and brick and mortar store channels switching behaviour among Malaysian consumers
The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to e...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Published: |
Inderscience Enterprises Ltd.
2014
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/52784/ http://dx.doi.org/10.1504/IJEMR.2014.066468 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.52784 |
---|---|
record_format |
eprints |
spelling |
my.utm.527842018-07-04T11:49:40Z http://eprints.utm.my/id/eprint/52784/ Examining online and brick and mortar store channels switching behaviour among Malaysian consumers Madahi, Abdolrazagh Sukati, Inda HD Industries. Land use. Labor The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to explain the phenomenon. The survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS)-based structural equation modelling (SEM) technique was used to analyse the data. Findings showed that TPB was successful in predicting consumer channel switching intention in both internet and brick and mortar store channels. In addition, based on the results, the main constructs including attitude and SN significantly affected consumers' channel switching intention in both channels. PBC was the only construct that did not predict intention. Inderscience Enterprises Ltd. 2014 Article PeerReviewed Madahi, Abdolrazagh and Sukati, Inda (2014) Examining online and brick and mortar store channels switching behaviour among Malaysian consumers. International Journal of Electronic Marketing and Retailing, 6 (2). pp. 128-163. ISSN 1741-1025 http://dx.doi.org/10.1504/IJEMR.2014.066468 DOI: 10.1504/IJEMR.2014.066468 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
topic |
HD Industries. Land use. Labor |
spellingShingle |
HD Industries. Land use. Labor Madahi, Abdolrazagh Sukati, Inda Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
description |
The paper examines the channel switching behaviour of Malaysian consumers between online and offline channels using theory of planned behaviour (TPB) where authors add new dimension of descriptive norms (DN) in addition to attitude, subjective norms (SN), and perceived behavioural control (PBC) to explain the phenomenon. The survey instrument administered to the Malaysian consumers from the regions of Klang Valley and Penang. A total of 497 completed surveys were obtained. Partial least squares (PLS)-based structural equation modelling (SEM) technique was used to analyse the data. Findings showed that TPB was successful in predicting consumer channel switching intention in both internet and brick and mortar store channels. In addition, based on the results, the main constructs including attitude and SN significantly affected consumers' channel switching intention in both channels. PBC was the only construct that did not predict intention. |
format |
Article |
author |
Madahi, Abdolrazagh Sukati, Inda |
author_facet |
Madahi, Abdolrazagh Sukati, Inda |
author_sort |
Madahi, Abdolrazagh |
title |
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
title_short |
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
title_full |
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
title_fullStr |
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
title_full_unstemmed |
Examining online and brick and mortar store channels switching behaviour among Malaysian consumers |
title_sort |
examining online and brick and mortar store channels switching behaviour among malaysian consumers |
publisher |
Inderscience Enterprises Ltd. |
publishDate |
2014 |
url |
http://eprints.utm.my/id/eprint/52784/ http://dx.doi.org/10.1504/IJEMR.2014.066468 |
_version_ |
1643653258936320000 |
score |
13.209306 |