Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers

• Main Authors: Ismail, Kamariah, Vivishna, Sarasvathi, Khurram, Wafa, Ali Jafri, Syed Khurram
• Format: Article
• Published: 2012
• Subjects: Q Science
• Online Access: http://eprints.utm.my/id/eprint/46939/

This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase int...