Hybrid strategy: a new strategy for competitive advantage

• Main Authors: Baroto, Mas Bambang, Abdullah, Muhammad Madi
• 格式: Conference or Workshop Item
• 出版: 2012
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utm.my/id/eprint/40643/

Both strategic management researchers and practitioners have realized the importance of cost and differentiation strategies for effective organizational performance and excellence. Recently many large enterprises/corporations have been applying both strategies simultaneously, rather than applying a...