Service quality in higher education: management student's perspective

• Main Authors: Jusoh, Ahmad, Omain, Siti Zaleha, Abdul Majid, Norazman, Md. Som, Hishamudin, Shamsuddin, Ahmad Sharifuddin
• Format: Monograph
• Language: English
• Published: Faculty of Management and Human Resource Development 2004
• Subjects: H Social Sciences (General); L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/3763/1/AHMADJUSOH71982.pdf; http://eprints.utm.my/id/eprint/3763/; https://www.researchgate.net/publication/251247910_SERVICE_QUALITY_IN_HIGHER_EDUCATION_MANAGEMENT_STUDENTS%27_PERSPECTIVE

According to some scholars, the strategic success of a service organization depends on its ability to consistently meet or exceed customer service expectations. This study thus set out measure the service quality performance of a faculty in a public university. Based on stratified random sampling on...