Perceptions of e- marketing, social media, individuals and purchase intention – what can we learn from research?

• Main Authors: Norshidah, Mohamed, Mobasheri, Sahar
• Format: Book Section
• Language: English
• Published: World Scientific and Engineering Academy and Society
• Subjects: ZA4050 Electronic information resources
• Online Access: http://eprints.utm.my/id/eprint/36301/1/SCIE-24.pdf; http://eprints.utm.my/id/eprint/36301/

Social media began as a tool for people to communicate, engage socially and play. Although the enthusiasm in social media initially began with the younger age group, the interest has expanded to others as well. In the last two or three years, the role of social media has given rise to social commerc...