The effects of service quality, customer satisfaction on re-patronage intentions of a hotel’s existing customers

• Main Authors: Tee, Chai Huat, Thoo, Ai Chin, Rasli, Amran, Md. Yusoff, Rosman, Huam, Hon Tat
• 格式: Article
• 出版: Pakistan Society for Business and Management Research 2012
• 主题: HD28 Management. Industrial Management
• 在线阅读: http://eprints.utm.my/id/eprint/33585/; http://www.ijmas.org/archives.htm

The purpose of this paper is to examine the relationship between service quality, customer satisfaction and existing customer’s re-patronage intentions in the context of the hotel industryThe paper is a descriptive study that reviews the service marketing literature and proposes a model for hotel in...