The effects of service quality, customer satisfaction on re-patronage intentions of a hotel’s existing customers
The purpose of this paper is to examine the relationship between service quality, customer satisfaction and existing customer’s re-patronage intentions in the context of the hotel industryThe paper is a descriptive study that reviews the service marketing literature and proposes a model for hotel in...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Pakistan Society for Business and Management Research
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33585/ http://www.ijmas.org/archives.htm |
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