The impact of retailscape elements, customer mood and customer pleasure on customer re-patronage intentions

• Main Authors: Singh, Harcharanjit, Abdul Naeem, Haseebullah, Krubally, Morro, Balder, Nazdar, Amer Maaodhah, Ali Saleh
• Format: Article
• Published: Jagannath International Management School 2019
• Subjects: HB Economic Theory; HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/87926/; http://dx.doi.org/10.5958/0973-9343.2019.00020.6

There is considerable signal from empirical studies that many factors influence consumer behaviors in service setting. The conceptual paper review retailscape elements as antecedents of customer pleasure and customer re-patronage with moderating of customer mood between retailscape elements and cust...