Building a trust model for generating and validating assurance keys between consumers in E-commerce

• Main Authors: Abbass, Sharfi M., Ibrahim, Othman, Farag, M. S.
• Format: Article
• Published: FCS (Foundation of Computer Science, USA) 2012
• Subjects: HF Commerce; QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/31802/; https://research.ijcaonline.org/volume57/number1/pxc3880718.pdf

This study investigates trust building among members of virtual communities (VC) as an effective way in E-Commerce from the consumer-to-consumer (C2C) perspective. So it reviews studies in E-Commerce, which focus on trust building in the other party. It also reviews websites operating in the same ar...