Building a trust model for generating and validating assurance keys between consumers in E-commerce
This study investigates trust building among members of virtual communities (VC) as an effective way in E-Commerce from the consumer-to-consumer (C2C) perspective. So it reviews studies in E-Commerce, which focus on trust building in the other party. It also reviews websites operating in the same ar...
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| Main Authors: | , , |
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| 格式: | Article |
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FCS (Foundation of Computer Science, USA)
2012
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| 主題: | |
| 在線閱讀: | http://eprints.utm.my/id/eprint/31802/ https://research.ijcaonline.org/volume57/number1/pxc3880718.pdf |
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