Behaving ethically: an essence of Islamic marketing system
The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully litera...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
International Institute for Science, Technology & Education
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/31788/ https://www.iiste.org/Journals/index.php/EJBM/article/viewFile/3002/3044 |
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