The implementation of Islamic work ethics and marketing mix: innovative work behavior evidence from Tok Keramat Catering

• المؤلفون الرئيسيون: Mat Ali, Mazita, Ibrahim, Amlus, Hashim, Norashidah
• التنسيق: مقال
• اللغة: English
• منشور في: 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/26243/1/JTVE%201%202%202016%2045%2052.pdf; http://repo.uum.edu.my/26243/; http://upikpolimas.edu.my/ojs/index.php/JTVE/article/view/157

This case study demonstrates on how Tok Keramat Catering’s uses ground breaking and innovative work strategies to market its products and services to enhanced market leading in the food industrialized sector. A marketing strategy determine what a company is going to produce in terms of products or d...