Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)
Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the y...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2023
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/107557/1/NorZafirMdSalleh2023_ResearchTrendsDevelopmentsAndFuturePerspectives.pdf http://eprints.utm.my/107557/ http://dx.doi.org/10.1016/j.heliyon.2022.e12765 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|