Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944-2021)

• Main Authors: Hashem E., Alharthi Rami, Md. Salleh, Nor Zafir, Abdullah, Mazilah, Ali, Adnan, Faisal, Faisal, Mohd. Nor, Roshazlizawati
• Format: Article
• Language: English
• Published: Elsevier Ltd 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/107557/1/NorZafirMdSalleh2023_ResearchTrendsDevelopmentsAndFuturePerspectives.pdf; http://eprints.utm.my/107557/; http://dx.doi.org/10.1016/j.heliyon.2022.e12765

Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the y...