Antecedents, consequences and reducer of perceived risk in social media: a systematic literature review and direction for future research
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every u...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Wiley-Liss Inc.
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91199/ http://dx.doi.org/10.1002/mar.21281 |
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