The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention

• Main Authors: Salleh, Salmalina, Hashim, Noor Hazarina
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/104622/1/SalmalinaSalleh2022_TheMediatingEffectofPerceivedDiagnosticity.pdf; http://eprints.utm.my/104622/; http://dx.doi.org/10.6007/IJARBSS/v12-i7/14091

The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information f...