The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention
The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information f...
Saved in:
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2022
|
Subjects: | |
Online Access: | http://eprints.utm.my/104622/1/SalmalinaSalleh2022_TheMediatingEffectofPerceivedDiagnosticity.pdf http://eprints.utm.my/104622/ http://dx.doi.org/10.6007/IJARBSS/v12-i7/14091 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.104622 |
---|---|
record_format |
eprints |
spelling |
my.utm.1046222024-02-21T08:33:55Z http://eprints.utm.my/104622/ The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention Salleh, Salmalina Hashim, Noor Hazarina H Social Sciences (General) The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information facilitation on restaurant selection intention through mediated effects. Non-probability sampling was used to garner 311 responses among the generation Y using questionnaires. The model and its hypotheses were tested using Partial Least Square (PLS). The results demonstrates that perceived diagnosticity significantly mediated the relationship between information facilitation. This research has contributed to the model conceptualization in terms of customers perceived diagnosticity, particularly within the casual dining restaurant context. The findings of this study could assist restaurant operators in understanding their customers’ needs so that these customers will spread a positive eWOM via Instagram. Human Resource Management Academic Research Society 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/104622/1/SalmalinaSalleh2022_TheMediatingEffectofPerceivedDiagnosticity.pdf Salleh, Salmalina and Hashim, Noor Hazarina (2022) The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention. International Journal of Academic Research in Business and Social Sciences, 12 (7). pp. 565-584. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v12-i7/14091 DOI : 10.6007/IJARBSS/v12-i7/14091 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
language |
English |
topic |
H Social Sciences (General) |
spellingShingle |
H Social Sciences (General) Salleh, Salmalina Hashim, Noor Hazarina The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
description |
The overwhelming volume of eWOM information has made it difficult and present challenges for consumers to orientate themselves with the wealth review available. This study drawing on Elaboration Likelihood Model (ELM) to examines the influence of information quality, visual appeals and information facilitation on restaurant selection intention through mediated effects. Non-probability sampling was used to garner 311 responses among the generation Y using questionnaires. The model and its hypotheses were tested using Partial Least Square (PLS). The results demonstrates that perceived diagnosticity significantly mediated the relationship between information facilitation. This research has contributed to the model conceptualization in terms of customers perceived diagnosticity, particularly within the casual dining restaurant context. The findings of this study could assist restaurant operators in understanding their customers’ needs so that these customers will spread a positive eWOM via Instagram. |
format |
Article |
author |
Salleh, Salmalina Hashim, Noor Hazarina |
author_facet |
Salleh, Salmalina Hashim, Noor Hazarina |
author_sort |
Salleh, Salmalina |
title |
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
title_short |
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
title_full |
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
title_fullStr |
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
title_full_unstemmed |
The mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
title_sort |
mediating effect of perceived diagnosticity on ewom elements and restaurant selection intention |
publisher |
Human Resource Management Academic Research Society |
publishDate |
2022 |
url |
http://eprints.utm.my/104622/1/SalmalinaSalleh2022_TheMediatingEffectofPerceivedDiagnosticity.pdf http://eprints.utm.my/104622/ http://dx.doi.org/10.6007/IJARBSS/v12-i7/14091 |
_version_ |
1792147894213541888 |
score |
13.18916 |