Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior
This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq. This study depends on a quantitative method to test the variables. The sample...
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LLC CPC Business Perspectives
2022
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Online Access: | http://eprints.utm.my/id/eprint/100469/1/AlhamzahFAbbas2022_EffectofIntrinsicandExtrinsicMotivations.pdf http://eprints.utm.my/id/eprint/100469/ http://dx.doi.org/10.21511/im.18(2).2022.17 |
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my.utm.1004692023-04-14T02:03:54Z http://eprints.utm.my/id/eprint/100469/ Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior Abbas, Alhamzah F. Jusoh, Ahmad Mas’od, Adaviah Alsharif, Ahmed H. Ali, Javed HB615-715 Entrepreneurship. Risk and uncertainty. Property This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq. This study depends on a quantitative method to test the variables. The sample contains 388 Iraqi customers or users using social network sites to share information about different products and services. The study conducts a purposive sample to determine the characteristics of users who have much information about different products and services. A questionnaire was prepared based on previous research and distributed to participants. The statistical analysis program (SPSS) for descriptive statistics and PLS-SEM were used to analyze the measurement and structural models to test the hypotheses. The study results showed that altruism, moral obligation, and self-efficacy as intrinsic motivations influence cyber-market mavenism. However, self-enjoyment appears to have no impact on cyber-market mavenism. Moreover, reputation and social interaction also influence cyber-market mavenism. In addition, reciprocity and belongingness have no effect among Iraqi users. Thus, cyber-market mavenism plays a significant role in information-sharing behavior. The reason for such an outcome may develop a competitive advantage for marketers through understanding the market maven behavior on social network sites. LLC CPC Business Perspectives 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/100469/1/AlhamzahFAbbas2022_EffectofIntrinsicandExtrinsicMotivations.pdf Abbas, Alhamzah F. and Jusoh, Ahmad and Mas’od, Adaviah and Alsharif, Ahmed H. and Ali, Javed (2022) Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior. Innovative Marketing, 18 (2). pp. 198-211. ISSN 1814-2427 http://dx.doi.org/10.21511/im.18(2).2022.17 DOI: 10.21511/im.18(2).2022.17 |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Abbas, Alhamzah F. Jusoh, Ahmad Mas’od, Adaviah Alsharif, Ahmed H. Ali, Javed Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
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This paper aims to investigate the association between variables of intrinsic and extrinsic motivations, cyber-market mavenism, and information sharing behavior, particularly among social network sites (SNS) users in Iraq. This study depends on a quantitative method to test the variables. The sample contains 388 Iraqi customers or users using social network sites to share information about different products and services. The study conducts a purposive sample to determine the characteristics of users who have much information about different products and services. A questionnaire was prepared based on previous research and distributed to participants. The statistical analysis program (SPSS) for descriptive statistics and PLS-SEM were used to analyze the measurement and structural models to test the hypotheses. The study results showed that altruism, moral obligation, and self-efficacy as intrinsic motivations influence cyber-market mavenism. However, self-enjoyment appears to have no impact on cyber-market mavenism. Moreover, reputation and social interaction also influence cyber-market mavenism. In addition, reciprocity and belongingness have no effect among Iraqi users. Thus, cyber-market mavenism plays a significant role in information-sharing behavior. The reason for such an outcome may develop a competitive advantage for marketers through understanding the market maven behavior on social network sites. |
format |
Article |
author |
Abbas, Alhamzah F. Jusoh, Ahmad Mas’od, Adaviah Alsharif, Ahmed H. Ali, Javed |
author_facet |
Abbas, Alhamzah F. Jusoh, Ahmad Mas’od, Adaviah Alsharif, Ahmed H. Ali, Javed |
author_sort |
Abbas, Alhamzah F. |
title |
Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
title_short |
Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
title_full |
Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
title_fullStr |
Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
title_full_unstemmed |
Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior |
title_sort |
effect of intrinsic and extrinsic motivations on cyber-market mavenism: their role in information-sharing behavior |
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LLC CPC Business Perspectives |
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2022 |
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http://eprints.utm.my/id/eprint/100469/1/AlhamzahFAbbas2022_EffectofIntrinsicandExtrinsicMotivations.pdf http://eprints.utm.my/id/eprint/100469/ http://dx.doi.org/10.21511/im.18(2).2022.17 |
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