Measuring the service quality factors of perspective international students to improve their satisfaction and loyalty towards University Tun Hussein Onn Malaysia (UTHM)

• Main Author: Mohammed Alerqi, Eman Saleh Ahmed
• Format: Thesis
• Language: English; English; English
• Published: 2020
• Subjects: T Technology (General); HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/6490/1/24p%20EMAN%20SALEH%20AHMED%20MOHAMMED%20ALERQI.pdf; http://eprints.uthm.edu.my/6490/2/EMAN%20SALEH%20AHMED%20MOHAMMED%20ALERQI%20COPYRIGHT%20DECLARATION.pdf; http://eprints.uthm.edu.my/6490/3/EMAN%20SALEH%20AHMED%20MOHAMMED%20ALERQI%20WATERMARK.pdf; http://eprints.uthm.edu.my/6490/

Student satisfaction and quality of education are of compelling interest to students, academic staff, policymakers and higher education researchers internationally. Students’ expectations can influence levels of student satisfaction before their study and their pre-conceived beliefs regarding the...