Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia
The depletion of the natural environment and earth-wide natural resources have led to the increasing demand for green products. This has made young consumers carry on the green, and as a result, it affects the organization’s bottom line in building a positive image and goodwill message. This researc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Brill
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6258/1/J13147_af07d384589d94ab6206ae24b751dc71.pdf http://eprints.uthm.edu.my/6258/ http://dx.doi.org/10.1163/22244662-bja10021 |
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