Deceptive Marketing
Deceptive marketing is the use of inaccurate or false information to catch the attention of the user through the usage of misleading information to coax purchaser into a business transaction that will unusual be beneficial to the consumer but advantageous to the one that doing the deceptive advertis...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2020
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/1852/1/Chapter%2003%20Deceptive%20Marketing.pdf http://eprints.uthm.edu.my/1852/ |
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