Determinant of satisfaction towards e- commerce among youth customer in Malaysia

• Main Authors: Bakri, Mohammed Hariri, Boo, Johnny Zhi Yang, Mello, Geraldine De
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2024
• Online Access: http://eprints.utem.edu.my/id/eprint/27725/2/0244221072024135539920.pdf; http://eprints.utem.edu.my/id/eprint/27725/; https://hrmars.com/papers_submitted/21808/determinant-of-satisfaction-towards-e-commerce-among-youth-customer-in-malaysia.pdf

In this modern age, e-commerce had become a culture and a purchase behavior in our daily life. However, the customers will feel unsatisfied when the service provider can’t serve them appropriate. Thus, the current study was conducted to explain to determine the factor which will affect the youth cus...