Determinants of customer satisfaction in e-commerce: A case study in higher learning institutions in Johor

Customer satisfaction is an essential experience in e-commerce. The objective of this study was to identify determinants of customer satisfaction in e-commerce. This case study adopted its theoretical framework from the Theory of Reasoned Action (TRA). It also applied a quantitative research methodo...

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Bibliographic Details
Main Authors: Mohamad, Abd. Halim, Adam, Sabrinah
Format: Article
Published: Accounting Research Institute (ARI) 2023
Subjects:
Online Access:http://eprints.utm.my/105403/
http://dx.doi.org/10.24191/APMAJ.V18i1-01
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