An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant
Self-service kiosks (SSKs) are mostly implemented and promoted to substitute traditional service encounters, and researchers have investigated the influencers of SSK acceptance. This research aims to determine important perceived variables in the use of self-service kiosks (SSK) to determine Malay...
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Penerbit Universiti Teknikal Malaysia Melaka
2021
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Online Access: | http://eprints.utem.edu.my/id/eprint/25596/2/JTMT.PDF http://eprints.utem.edu.my/id/eprint/25596/ https://jtmt.utem.edu.my/jtmt/article/view/6020/4003 |
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my.utem.eprints.255962022-02-28T14:20:53Z http://eprints.utem.edu.my/id/eprint/25596/ An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant Abdul Rashid, Nurulizwa Ketimin, Susandra Al-Shami, Samer Ali Hussein Self-service kiosks (SSKs) are mostly implemented and promoted to substitute traditional service encounters, and researchers have investigated the influencers of SSK acceptance. This research aims to determine important perceived variables in the use of self-service kiosks (SSK) to determine Malaysian's intention to conduct SSK. It would also be possible to display this research's results whether the consumer perceived SSK as a supporting role or already becoming a vital role in daily life. This study includes four independent variables: perceived Ease of use, perceived usefulness, need for interaction, and risk to measure the relationship towards behavioral intention on SSK. Secondary data was used for the literature review; the proposed research framework was the result after analyzing information from the literature review contributed by many researchers. Technology Acceptance Model (TAM) model was adopted for the study with some modifications. It added more perceived factors that have been proven to be significant to SSK in other researchers' research. Primary data was collected from 150 questionnaire surveys using probability sampling technique–cluster sampling method, through the questionnaire. The findings of this study contribute to business management as well as the government. Penerbit Universiti Teknikal Malaysia Melaka 2021-08 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/25596/2/JTMT.PDF Abdul Rashid, Nurulizwa and Ketimin, Susandra and Al-Shami, Samer Ali Hussein (2021) An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant. Journal Of Technology Management And Technopreneurship, 9 (1). pp. 13-24. ISSN 2289-8158 https://jtmt.utem.edu.my/jtmt/article/view/6020/4003 |
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Self-service kiosks (SSKs) are mostly implemented and promoted to substitute traditional service encounters, and researchers have investigated the influencers of SSK acceptance. This research aims to determine important perceived variables in the use of self-service kiosks (SSK) to determine Malaysian's intention to conduct SSK. It would also be possible to display this research's results whether the consumer perceived SSK as a supporting role or already becoming a vital role in daily life. This study includes four independent variables: perceived Ease of use, perceived usefulness, need for interaction, and risk to measure the relationship towards behavioral intention on SSK. Secondary data was used for the literature review; the proposed research framework was the result after analyzing information from the literature review contributed by many researchers. Technology Acceptance Model (TAM) model was adopted for the study with some modifications. It added more perceived factors that have been proven to be significant to SSK in other researchers' research. Primary data was collected from 150 questionnaire surveys using probability sampling technique–cluster sampling method, through the questionnaire. The findings of this study contribute to business management as well as the government. |
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Article |
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Abdul Rashid, Nurulizwa Ketimin, Susandra Al-Shami, Samer Ali Hussein |
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Abdul Rashid, Nurulizwa Ketimin, Susandra Al-Shami, Samer Ali Hussein An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
author_facet |
Abdul Rashid, Nurulizwa Ketimin, Susandra Al-Shami, Samer Ali Hussein |
author_sort |
Abdul Rashid, Nurulizwa |
title |
An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
title_short |
An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
title_full |
An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
title_fullStr |
An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
title_full_unstemmed |
An Insight Of Customer's Behavior Intention To Use Self-Service Kiosk In Melaka Fast Food Restaurant |
title_sort |
insight of customer's behavior intention to use self-service kiosk in melaka fast food restaurant |
publisher |
Penerbit Universiti Teknikal Malaysia Melaka |
publishDate |
2021 |
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http://eprints.utem.edu.my/id/eprint/25596/2/JTMT.PDF http://eprints.utem.edu.my/id/eprint/25596/ https://jtmt.utem.edu.my/jtmt/article/view/6020/4003 |
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