Green Customer Behavior: Mediation Model Of Green Purchase
This study aims to review the correlation of eco-label on customer behavior, which is green awareness, green trust, and green purchase intention. The study is conducted in Bandung City with a research experimental method to 100 customers of Supermarket Retail who know about a green product. The stud...
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Hampstead Psychological Associates
2020
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Online Access: | http://eprints.utem.edu.my/id/eprint/24526/2/SCOPUS%201.PDF http://eprints.utem.edu.my/id/eprint/24526/ https://www.psychosocial.com/article/PR201956/19619/ |
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my.utem.eprints.245262020-12-09T09:02:43Z http://eprints.utem.edu.my/id/eprint/24526/ Green Customer Behavior: Mediation Model Of Green Purchase Alamsyah, Doni Purnama Othman, Norfaridatul Akmaliah Wan Ibrahim, Nik Rahila Mulyani, Mulyani Yogi, Udjaja This study aims to review the correlation of eco-label on customer behavior, which is green awareness, green trust, and green purchase intention. The study is conducted in Bandung City with a research experimental method to 100 customers of Supermarket Retail who know about a green product. The study is performed by using SmartPLS and path analysis techniques to find the research model. The research result is known that eco-label has a direct correlation to green awareness and green trust, but it does not relate significantly to green purchase intention. It is the same with green awareness that is insignificant can change green purchase intention. It is different from a green trust that can switch directly to green purchase intention. The research finding is stated that customer's green awareness and green trust can genuinely be the correlation mediation of eco-label with green purchase intention. Information from research results provides a positive impact for the company is considering to green customer behavior and government in giving policy to green product development Hampstead Psychological Associates 2020 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/24526/2/SCOPUS%201.PDF Alamsyah, Doni Purnama and Othman, Norfaridatul Akmaliah and Wan Ibrahim, Nik Rahila and Mulyani, Mulyani and Yogi, Udjaja (2020) Green Customer Behavior: Mediation Model Of Green Purchase. International Journal Of Psychosocial Rehabilitation, 24 (5). pp. 2568-2577. ISSN 1475-7192 https://www.psychosocial.com/article/PR201956/19619/ 10.37200/IJPR/V24I5/PR201956 |
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This study aims to review the correlation of eco-label on customer behavior, which is green awareness, green trust, and green purchase intention. The study is conducted in Bandung City with a research experimental method to 100 customers of Supermarket Retail who know about a green product. The study is performed by using SmartPLS and path analysis techniques to find the research model. The research result is known that eco-label has a direct correlation to green awareness and green trust, but it does not relate significantly to green purchase intention. It is the same with green awareness that is insignificant can change green purchase intention. It is different from a green trust that can switch directly to green purchase intention. The research finding is stated that customer's green awareness and green trust can genuinely be the correlation mediation of eco-label with green purchase intention. Information from research results provides a positive impact for the company is
considering to green customer behavior and government in giving policy to green product development |
format |
Article |
author |
Alamsyah, Doni Purnama Othman, Norfaridatul Akmaliah Wan Ibrahim, Nik Rahila Mulyani, Mulyani Yogi, Udjaja |
spellingShingle |
Alamsyah, Doni Purnama Othman, Norfaridatul Akmaliah Wan Ibrahim, Nik Rahila Mulyani, Mulyani Yogi, Udjaja Green Customer Behavior: Mediation Model Of Green Purchase |
author_facet |
Alamsyah, Doni Purnama Othman, Norfaridatul Akmaliah Wan Ibrahim, Nik Rahila Mulyani, Mulyani Yogi, Udjaja |
author_sort |
Alamsyah, Doni Purnama |
title |
Green Customer Behavior: Mediation Model Of Green Purchase |
title_short |
Green Customer Behavior: Mediation Model Of Green Purchase |
title_full |
Green Customer Behavior: Mediation Model Of Green Purchase |
title_fullStr |
Green Customer Behavior: Mediation Model Of Green Purchase |
title_full_unstemmed |
Green Customer Behavior: Mediation Model Of Green Purchase |
title_sort |
green customer behavior: mediation model of green purchase |
publisher |
Hampstead Psychological Associates |
publishDate |
2020 |
url |
http://eprints.utem.edu.my/id/eprint/24526/2/SCOPUS%201.PDF http://eprints.utem.edu.my/id/eprint/24526/ https://www.psychosocial.com/article/PR201956/19619/ |
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