Green awareness through environmental knowledge and perceived quality

• Main Authors: Alamsyah, Doni Purnama, Othman, Norfaridatul Akmaliah, Bakri, Mohammed Hariri, Yogi Udjaja, Rudy Aryanto
• Format: Article
• Language: English
• Published: Growing Science 2020
• Online Access: http://eprints.utem.edu.my/id/eprint/24420/2/MSL_2020_269.PDF; http://eprints.utem.edu.my/id/eprint/24420/; http://growingscience.com/beta/msl/4196-green-awareness-through-environmental-knowledge-and-perceived-quality.html

Green awareness is worth researching to determine the customer consumption pattern of environment-friendly products. Several research models are showing the importance of green awareness of customer behavior. This paper studies the role of information in marketing decisions related to customer green...