Persuasive multimedia in truancy awareness (PMTA): Integration of persuasive design principles

• Main Authors: Dolhalit, Mohamad Lutfi, Azman, Farah Nadia, Abdul Salam, Sobihatun Nur, Abdul Mutalib, Ariffin, Yusoff, Muhamad Saiful Bahri
• Format: Article
• Language: English
• Published: Penerbit Universiti Teknikal Malaysia Melaka 2018
• Subjects: Q Science (General)
• Online Access: http://eprints.utem.edu.my/id/eprint/21765/2/3846-10316-1-SM.pdf; http://eprints.utem.edu.my/id/eprint/21765/; http://journal.utem.edu.my/index.php/jtec/article/view/3846; http://journal.utem.edu.my/index.php/jtec/article/view/3846

This article reports on the ongoing research which focuses on the use of persuasive design principle in the design and development of multimedia learning application for truancy awareness (PMTA). Primarily, this paper emphasizes on how persuasive design principle can be employed into a multimedia le...