Corporate Image Influencing Customers’ Purchase Decision In Minimarket In Bekasi

• Main Authors: Rahmiati, Filda, Tahir, Md.Nor Hayati, Mubarak, Zulfikar
• Format: Article
• Language: English
• Published: American Scientific Publishers 2017
• Subjects: H Social Sciences (General); HD28 Management. Industrial Management
• Online Access: http://eprints.utem.edu.my/id/eprint/20905/2/20017%20-%20Journal%20Corporate%20Image%20-%20Filda%20%28SCOPUS%29.pdf; http://eprints.utem.edu.my/id/eprint/20905/; http://www.ingentaconnect.com/content/asp/asl/2017/00000023/00000008/art00206;jsessionid=84lbc2lblaosf.x-ic-live-01

This research is aimed to analyze Corporate Image toward Customers Purchase Decision that is measured through Quality, Performance, Responsibility, and Attractiveness with Purchase Decision. Corporate Image can be referred to the result for achieving a business growth. The methodology used in this r...